About

BIOGRAPHY

An experienced creative director across multiple disciplines, Mina (Niramit) Sitdhirasdr has been active in Bangkok’s mediascape for the past 17 years. She has been deeply involved in the city’s creative ecosystem, creating concepts and content, designing communication materials as well as consumer products and interior spaces, while holding key creative positions in Thailand’s top organisations such as Central Retail Corporation and Bangkok Post PLC.

In her time at Post International Media, subsidiary of Bangkok Post PLC, publisher of the city’s leading English-language newspaper, she oversaw the designs, content concept and marketing campaigns of many of attendant titles, including Elle, Elle Decoration, Elle Men, Marie Claire, Forbes, Cleo, Cycling Plus, and Science Illustrated magazine. Concurrently, she built creative alignments across all editorial team and conceived signature campaigns such as Marie Claire Shoes First, Elle Men Grooming Award, Elle Decor A List Design, and re-branded the iconic Elle Fashion Week, Bangkok’s premier fashion event.

Prior to joining the media industry, Mina was the Creative Group Head at Central Department Store, one of the business units of Central Retail Corporation. She has art-directed and produced visuals and content for the store’s advertising and marketing, and event communication. In the capacity as the creative head, she has also been closely involved with the store’s luxury labels, such as those in Luxe Galleria, as well as Hugo Boss, Bottega Veneta, Vivienne Westwood, Tod’s, and Valentino.

Not restricted to media design and communication, Mina is keen in related disciplines and her personal projects reflect her passion and interest in Thai culture, both modern and traditional. She has won awards and media recognition for her work in bedding, fashion accessories, graphic and packaging design, and interior decoration.

Most recently, she led the Custom Department, a unit providing clients with Post International Media’s editorial expertise combining with multimedia design, online-offline marketing, event and production services. Clients included Pandora, Ipsa, and government agencies such as Startup Thailand.

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