MINA
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Elle Exhibition

An online/offline exhibition, highlighting the magazine’s journey from print to digital media.

Event concept, identity, campaign, environmental graphic and digital design. 2015

The morphing logo and identity arrived from the variation of squares found in printing and digital process.

The morphing logo and identity arrived from the variation of squares found in printing and digital process.

EVENT LOGO & IDENTITY DESIGN.



EVENT LOGO & IDENTITY DESIGN.


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Advertising campaign slowly revealed the hidden theme of the exhibition.


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Environmental graphic played with the structure of the space surrounding the event.



Environmental graphic played with the structure of the space surrounding the event.


Exhibition design by Bug Studio

Exhibition design by Bug Studio

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The exhibit can only be viewed through mobile device, once scan QR codes on displayed.



The exhibit can only be viewed through mobile device, once scan QR codes on displayed.


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Brief summary of selected fashion influencers.

Brief summary of selected fashion influencers.